The principle of every BIRKENSTOCK product has always been to use nature´s specifications as a standard for supporting and maintaining the natural functions of the foot.

From the very beginning, BIRKENSTOCK has done everything possible to alleviate the suffering caused by the various shoe trends over time. This was first achieved with flexible insoles, and later with the blue footbed, which is laid inside the shoe and provides additional comfort you can feel straight away. These were the first steps towards a new way of treating people´s feet.